“Stylife” integrates CAIWA content

Category:Press Release

2009/2/25

P to PA, Inc. (PtoPA. Head Office: Ariake, Koto-ku, Tokyo; President and CEO: Shengyang Huang, Ph.D.), in association with Stylife Corporation (Stylife, Head Office: Minato-ku, Tokyo; President and CEO: Iwamoto Shinji), has introduced an interactive communication widget as a new content on Stylife’s cosmetic shopping website, “Stylife Beauty” (http://beauty.stylife.co.jp). The new content, “Beauty & Cosmetics,” allows users to speak with a makeup artist, “Takako,” to discuss users’ worries and questions, and also to teach them about “Makeup Feng-Shui.”

One of the main features of CAIWA, powered by the artificial intelligence technology, is facilitating stress-free, natural conversations between humans and computers by using CAIWA’s natural language conversation engine.

The new conversation widget, “Beauty & Cosmetics,” now available on Stylife’s website, allows users to enjoy an informative and entertaining text-based conversation with Takako, while at the same time revealing users’ needs and opinions to Stylife.

PtoPA will continue to provide new and exciting web-based services that use the natural language conversation agent, CAIWA.

P to PA Inc. (PtoPA)
President and CEO: Shengyang Huang, Ph.D.

Takako's Beauty

■PtoPA: Company Information

Company Name P to PA, Inc. (PtoPA)
Head Office Ariake Frontier Building A-11F, 3-1-25 Ariake, Koto-ku, Tokyo, 135-0063 Japan
Established July 2007
Capital 222,297,475 yen (at the end of March 2008)
Executives President and CEO: Shengyang Huang, Ph.D.
No. of Employees 77
Business Outline Development of AI-based natural language conversation engine CAIWA and planning and development of its various applications, licensing of the CAIWA engine. Development and sales of various conversation systems. Construction and consultation of various conversation-type knowledge bases.
URL http://www.ptopa.com/en/

■Stylife: Company Information

Company Name Stylife
Head Office Tokyo, Minato-ku, Kita-Aoyama 1-2-3 Aoyama Bldg. 6F
Established May 2000
Capital 1,456,775,000 yen (at the end of September 2008)
Representative Director President and CEO: Iwamoto Shinji
No. of Employees 150 (consolidated at the end of September 2008)
Business Outline Magazine “Look!s”, “Otona (Adult) Look!s” creation and publishing as well as clothing sales related to said magazines. Planning and operation of internet mobile sites: “Stylife”, “nuant+”, Stylife beauty”, mobile shopping site “Stylife☆Look!s” and sales of clothing and cosmetics relating to said sites. Advertising business on Stylife’s own media.
URL http://www.stylife.co.jp

Press Contact:

Mr. Ishimi, CAIWA Business Department, P to PA, Inc.
Tel: +81-3-3570-2563
Fax: +81-3-3570-2567

E-mail: info@ptopa.com
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