Category:Press Release
2009/2/25
P to PA, Inc. (PtoPA. Head Office: Ariake, Koto-ku, Tokyo; President and CEO: Shengyang Huang, Ph.D.), in association with Stylife Corporation (Stylife, Head Office: Minato-ku, Tokyo; President and CEO: Iwamoto Shinji), has introduced an interactive communication widget as a new content on Stylife’s cosmetic shopping website, “Stylife Beauty” (http://beauty.stylife.co.jp). The new content, “Beauty & Cosmetics,” allows users to speak with a makeup artist, “Takako,” to discuss users’ worries and questions, and also to teach them about “Makeup Feng-Shui.”
One of the main features of CAIWA, powered by the artificial intelligence technology, is facilitating stress-free, natural conversations between humans and computers by using CAIWA’s natural language conversation engine.
The new conversation widget, “Beauty & Cosmetics,” now available on Stylife’s website, allows users to enjoy an informative and entertaining text-based conversation with Takako, while at the same time revealing users’ needs and opinions to Stylife.PtoPA will continue to provide new and exciting web-based services that use the natural language conversation agent, CAIWA.
P to PA Inc. (PtoPA)
President and CEO: Shengyang Huang, Ph.D.

■PtoPA: Company Information
| Company Name | P to PA, Inc. (PtoPA) |
| Head Office | Ariake Frontier Building A-11F, 3-1-25 Ariake, Koto-ku, Tokyo, 135-0063 Japan |
| Established | July 2007 |
| Capital | 222,297,475 yen (at the end of March 2008) |
| Executives | President and CEO: Shengyang Huang, Ph.D. |
| No. of Employees | 77 |
| Business Outline | Development of AI-based natural language conversation engine CAIWA and planning and development of its various applications, licensing of the CAIWA engine. Development and sales of various conversation systems. Construction and consultation of various conversation-type knowledge bases. |
| URL | http://www.ptopa.com/en/ |
■Stylife: Company Information
| Company Name | Stylife |
| Head Office | Tokyo, Minato-ku, Kita-Aoyama 1-2-3 Aoyama Bldg. 6F |
| Established | May 2000 |
| Capital | 1,456,775,000 yen (at the end of September 2008) |
| Representative Director | President and CEO: Iwamoto Shinji |
| No. of Employees | 150 (consolidated at the end of September 2008) |
| Business Outline | Magazine “Look!s”, “Otona (Adult) Look!s” creation and publishing as well as clothing sales related to said magazines. Planning and operation of internet mobile sites: “Stylife”, “nuant+”, Stylife beauty”, mobile shopping site “Stylife☆Look!s” and sales of clothing and cosmetics relating to said sites. Advertising business on Stylife’s own media. |
| URL | http://www.stylife.co.jp |
Press Contact:
Mr. Ishimi, CAIWA Business Department, P to PA, Inc.
Tel: +81-3-3570-2563
Fax: +81-3-3570-2567
